THE ORIGIN project is a media art exhibition series that communicates hidden messages within universal scientific principles through the eyes of a child. Each exhibition—ISAAC, ALBERT, and STEPHEN—symbolizes the groundbreaking scientists Newton, Einstein, and Hawking, creating an interactive playground of wonder and exploration.
Developed in collaboration with experts in physics, visual arts, sound art, and sculptural design, the project introduces a new approach by integrating scientific theories with sculptural art.
ISAAC allows visitors to experience gravity firsthand through a swing installation. ALBERT invites viewers to observe additive color mixing through a spectroscopic filter. STEPHEN features a 6×6×6m mirrored pyramid, where reflections infinitely intersect and vanish—visualizing Hawking’s multiverse theory. These immersive installations provide an intuitive understanding of complex scientific laws while evoking artistic awe.
Beyond traditional art spaces, THE ORIGIN seeks to bridge the physical and emotional gap between audiences and art by hosting exhibitions in diverse urban locations, such as power plants, science museums, and commercial venues.
Client:
Korea Creative Content Agency
Korea Creative Content Agency
Design:
VERSEDAY
WYSIWYG Studios
VERSEDAY
WYSIWYG Studios
Project Team:
Daedong Zo (Producer)
JE BAAK (Creative Direction)
OHHYUK (Sound Direction)
Bo-Keun Ahn (Production Supervisor)
Kwanghoon Choi (Project Manager)
Junyoung Han (Visual Supervisor)
Seongmo Koo (Motion Design)
No-Gwang Park (Motion Design)
Youngji Cho (Motion Design)
Na-Min Kim (Motion Design)
Inji Jung (Design)
Yewon Lee (Account Manager)
Daedong Zo (Producer)
JE BAAK (Creative Direction)
OHHYUK (Sound Direction)
Bo-Keun Ahn (Production Supervisor)
Kwanghoon Choi (Project Manager)
Junyoung Han (Visual Supervisor)
Seongmo Koo (Motion Design)
No-Gwang Park (Motion Design)
Youngji Cho (Motion Design)
Na-Min Kim (Motion Design)
Inji Jung (Design)
Yewon Lee (Account Manager)
